AI in the Automotive Industry: Getting will be the new normal

AI, Artificial (artificial) Intelligence, is not a hype that will disappear on its own. Certainly not in the automotive industry. It is a lasting force that can make a difference, provided it is used correctly. This is an important message that we want to convey. However, it does mean that we sometimes have to let go of old thinking patterns and be open to new ways of working. Let’s illustrate this with an example: 

From searching to finding, from finding to getting…

From an early age we learn to search (think of the game of hide and seek) and to clean up and organize our things. We create structure to find things, a habit that we continue every day in the folder structure of programs such as Microsoft Windows. This organization helps us find information when we need it. It is a learned behavior that we have made our own. Although centralizing information is important, this approach is not necessarily innovative or groundbreaking. What AI is really about in the context of documents and information is this: 

Getting becomes the new normal

Working differently in many cases means that account managers in the automotive industry no longer have to search or find. This is what AI makes possible. As a commercial employee, you will automatically receive the information you need at a specific moment during the sales process from your smart AI assistant. You don’t have to think about it. If something is overlooked (something that is just human) you will automatically get a reminder, because a computer never forgets and never sleeps. 

Intelligent AI applications

There are numerous AI applications active in the automotive industry on both the input and output sides. For example, the combination of DocBase with separate scanning and recognition software as an input management platform has already led to significant improvements in efficiency for various car dealers. The system automatically recognizes the contents of documents within a sales file, allowing the stack of documents to be scanned as a whole and the individual parts stored in predetermined locations. More details can be found in the accompanying case study, which you can download on this page. The simplicity and convenience are aspects that are greatly appreciated by their employees. 

In terms of output, AI also plays an important role, using various ‘If this, then that’ scenarios, also known as business rules. For example, imagine that a car is delivered to the dealer; the customer in question automatically receives a message based on the customer number. It can be that simple. Repetitive tasks can almost always be automated. Manually emailing messages to customers appears to be unnecessary in most cases. 

The remaining question…

If we are taught from an early age to search and find, is it possible that we store information in too many places for fear of losing something? We believe so. That is why our ambition is to provide as much information as possible from one system, which will satisfy both account managers and customers. It’s about creating a seamless experience, where information is provided automatically, making life and work easier and more productive for everyone in the automotive industry. AI is here, and it’s changing the way we work and communicate with each other, without us always realizing it…